If you think that it is easy to promote your site, well, think again. These days, millions of people publish their websites. And even if you believe that your site is unique, you will soon find out that there are lots of other people who share the same goals as you have. Therefore, what you think as unique is not so unique, after all.
How do you set yourself apart from the rest? Will you go with what’s been tried and tested, or would you instead go with what hasn’t been tried before? The answer is, it depends. It depends on what industry you are in, and on how popular you already are. If you already have a good following, it would be great to improve on the tactics that you already have. However, if you have a long way to go before you get the popularity that you are looking for, then it is time to improve on what you’ve already got. You may be doing things that are hindering your success as a brand.
Some of the top tips that Break The Web inbound marketing & traffic generation recommends in improving your site are the following: publish great content, be active on social media, and be consistent with your postings. Even if you have excellent content, but you only post once every three months, then chances are, your audience will leave you in no time. On the same note, if you do not give enough thought about what you publish, and you keep on posting useless content, then you cannot gain the following that you are looking for.
There are many factors to consider when improving your presence online, and the formula always differs per industry. However, there are common themes across all sectors that you must remember when wanting to enhance your brand. It is easy to think of what to do, but what not to do may be something that you tend to take for granted.
If you have been wanting to improve your presence online, and you do not have an idea of where you are committing mistakes on, here are some of the typical social media fails that ruin your brand:
Social media mistake #1: You forget that you need to reply to people online
You post regularly and publish great photos and videos. And then, what happens? Posting content is not everything online. You need to respond to people and make sure that you keep an excellent working communication with everyone who follows you. Do not commit the mistake of forgetting people just because you think it is not essential. In fact, what you post is as crucial as what and how you respond to people. Every comment and message is critical to maintaining your brand, so do not forget to give importance to establishing this rapport.
You can use apps to help you manage your social media profiles better. Check which ones you are comfortable with using, as there is a free trial period that you can sign up for. Remember, though, that most social media management apps have fees, so also go with what fits your budget. Do not go with an app that is out of your budget just because it was recommended to you. Of course, you need to be practical and go with what you can afford.
Social media mistake #2: You don’t post regularly
Posting fantastic content is crucial to increase your popularity online. However, posting inconsistently is a big mistake since it pushes away your audience. Your fans and potential fans will only think that you are unreliable because you don’t give much time to improving your site. So, along with posting excellent content, do not forget to post regularly.
One thing that you can do is to keep an editorial calendar that will keep tabs of everything that you want to post. When you have a schedule, you get reminded of what to prepare for, so you are not rushed into writing and editing. Publishing excellent content takes a lot of work, so you need to do a lot of planning. Posting any content is easy, but if you want to post articles that stick to people’s memory, you need ample time to write and edit. So, make sure that you keep and follow your editorial calendar.
If your hands are already full, consider hiring a content writer who can do the job for you. Since you already have a lot of responsibilities to cover, you need to delegate tasks. So, instead of putting a lot of effort into writing, and then forgetting about all your other responsibilities, it is best to focus, right? It may cost money to hire a content writer, but being a jack of all trades will cost even more.
These are some of the social media fails that ruin your brand. Try to avoid these, so you improve your company’s presence online. In no time, you will see an improvement in your brand’s popularity.